onlinemarketing

Sharing as the melting point of the big ideas. The school allows to discover the next generation of digital talkers that will seed the next status quo of their agencies and brands.

The world’s first donation-based film series starring Tarla – a girl who dreams of an education. Her story only progresses when users donate, unlocking new chapters in a seamless chain of YouTube videos.

Excellent use of a squeegee in an execution.

Upload your photo, customize your avatar, sign a contract with Arsene Wenger, and watch your future unfold.

Crunchy vs Puffs! Puffs vs Crunchy! Choose an alliance, command a Cheetos army and conquer the entire World Wide Web?

While this one lacks the interactivity seen in the Resident Evil example (also by JSVT) it still works by bringing a trailer (the most important property to a game) to life.

In putting together the list of the top UK digital production companies, I asked each agency what really inspired them over the last 3 months. Here is what they said:

Your Mum

Unit9

The Third & The Seventh from Alex Roman on Vimeo.

Stink Digital

The quite fantastic Utweet campaign

Rehab

Make your own IS Parade here.

Pirata

Check out the site here.

Disqo

B-reel

What has inspired you the most in the last three months? My own personal favourite is Old Spice’s quite brilliant twitter campaign (although it is worth noting that this had not yes gone live when the answers above were given) – you can read more about the campaign on fastcompany. It is going to be hard pushed to find something that beats this in the realms of digital/social in 2010 although I am sure a few of us will do a good job in trying.

Google Chrome FastBall. A race across the Internet. Play now and see if you're Chrome fast.

Concepd is meant to do much more than website; it is meant to be a 'websight', providing the user with a totally visual experience, a trip for the mind and the eye, spread between digital and physical world.

I was even more surprised when it took me to the destination site which was nicely done. If you were the agency responsible get in touch and send us the rest of the banners in this campaign.

Aquarius become the official energetic drink of The Way of St.James. Volunteer pilgrims carried our Aquarius bottle in a month journey. Thanks to a GPS iPhone app, we could tell live, the experience of our bottle.

adidas Y-3 SS/10 features a collection inspired by the power of soccer and the movement of the net. Timed to the 2010 FIFA World Cup, the campaign celebrates an icon of sports heritage: the team portrait.

Although the last eighteen months have been a really challenging time for most people in the advertising industry, there is one sector that has positively blossomed as a result of the turmoil caused by the recession. As advertisers consolidated their spend into single agencies, many found that they just did not have the capability to deliver on the digital side and therefore relied heavily on the digital production companies. Piero Frescobaldi said, “We have been in production for 10 years now, but the last 2 have been the most exciting, as we have seen the best creative teams of ATL agencies world wide actively reaching out to production shops and enjoying it.“

Historically Sweden has been the hub of digital production for quite some time with such great agencies as B-Reel and North Kingdom (although B-reel also now has capabilities in London). This was as a direct result of the fact that the Swedish government invested very early in a good internet framework – the UK is still far behind on the broadband front (in fact the UK is 14th in Economist Intelligence Unit’s digital economy rankings). However with the recent growth in the UK market, can the UK become the new hub? One agency head felt that alas it will not happen anytime soon as he felt the UK advertising is still too traditional in its view and another agency head said that the UK is too conservative. However Nicky Hamilton from Your Mum disagreed “A large proportion of our enquiries have been from the agencies erroneously classified as ‘traditional’ who may well have smaller digital production capabilities but appear to have some fantastic digital ideas.” One production shop head went as far to say “Digital agencies, are the new dinosaurs. If they don’t evolve quickly they will have lost the 10 year head start they have enjoyed so far.”

One recent development in the Swedish digital production market has been the move away from digital production by some, choosing instead to work with clients direct. Is there a risk that this may happen in the UK as well? Tim Rodgers of rehab feels not “I don’t see that happening here. Most have some direct to client relationships already (with brands looking for special project intelligence on a project by project basis). The classic agency style set up has a much larger, layered structure that we’re simply not interested in. But agile-collaborative projects with any type of client are a lot of fun!”

So what is exciting those in the digital production world? Well obviously there is the iPad – as much because it represents computing for our mums – all the fun bits of computing without the geeky bits. As a starter, this means people can now have fun redefining a grammar for magazines. Related to this is the launch of HTML5 and the very public spat between Apple and Adobe – no-one still knows where this is going to go but the digital production companies are surely going to have a big say. Social media was obviously an area of interest with one agency head particularly excited about creating immersive interactive experiences based on your social media footprint and interactions using Unity3D.

Others are excited by the fact that digital is increasingly becoming more tactile, with increased fusion between digital and physical. It will not be long until we become a world where all of your digital touch-points will accumulate to provide a seamless interactive experience – from your alarm going off in the morning telling you your favorite director has just released a new film, to being able to order it on the way to work on your phone and then it being downloaded, ready to watch when you get home.

So what developments can we expect over the next 12 months. Many would like to see standarisation across the digital production space and hopefully the development of stndrd_, an open source approach to establishing standards and practices in digital production, should hopefully facilitate this. There is also likely to be a move to a Director model, which is more akin to TVC production. Not unexpectedly many also would like to see budgets continue to grow and expressed a continued . A few also pointed to the challenges of talent – Eduardo de Felipe, founder of Pirata, commented “University courses for digital careers are on the rise, however small production agencies are heavily reliant on experienced talent and as their teams tend to be smaller, creatives often need to be accomplished in more than one skillset. Its getting increasingly difficult to find experienced digital people that are familiar with working in this way, particularly in roles such as hybrid producers who needs to be both account and project managers. If we can establish the UK as a hot bed for learning this craft, we’ll be well on the way to maintaining it as a hub for digital production world-wide.” Hopefully the potential launch of Hyperisland, the leading Swedish digital school, in the next 12 months in the UK will help address this issue.

Irrespective there is no doubt that there next 12 months are going to be exciting for the digital production industry in the UK. As Tim Rodgers quite succinctly put it, “it’s going to be awesome”.

Anyway here are the key players in the UK: From top left clockwise: B-reel London offices, Unit 9 on Hoxton Square, Founders of rehab, Sam and Dave from LMFM attack Your Mum and the team @Pirata. More photos can be found here B-reel Founded: 1999 Offices: Stockholm (HQ), London, NYC Employees: 40 Best known for: Hotel 626 (with Goodby Silverstein), Talk Talk Brightdancing (for CHI Partners) & AXE Hair Crisis Relief: 100 girls (for BBH New York)

Disqo Founded: 2006 Offices: London Employees: 10 Best known for: GTI Project (for Tribal DDB), Lexus Experience (for CHI) & Sony Bond (for Dare Digital)

Pirata Founded: November 2008 Offices: London Team Size: 17 Best known for: McLaren F1 (for WorK Club), Robinsons Put on a Panto (for BBH London) & Pirata Boat Race (self promotion)

rehabstudio Founded: 2005 Offices: London and Belfast Team Size: 30 Best known for: Doritos iD3 (for AMVBBDO), T-mobile Dance (for Saatchi & Saatchi London) and Marmarati (for Wearesocial)

Stink Digital Founded: Jan 2009 Offices: London and New York Team Size: 15 (London) Best known for: Carousel (for Tribal DDB), A Hundred Lovers (for Anomaly), and Lexus Dark Ride (for Skinny NYC)

unit 9 Founded: 1996 Team size: 40 Offices: London (Head office), Florence, Stockholm, Florianapolis Best known for: Stella Artois – The King Of Cannes (for Mother London), Breakingbad.com (for Mono) and Comcast Town (for Goodby Silverstein & Partners San Francisco)

Your Mum Founded: 2010 Offices: London Team Size: 5 (core) Best known for: Your Mum’s first project was Extreme Gamer for Epson via TwentySix

And the best from the rest of the world Acne Production (Stockholm) Barbarian Group (New York, Boston and San Francisco) Mekanism (San Francisco and New York) North Kingdom (Skellefteå and Stockholm) Perfect Fools (Stockholm, London and New York) Projector (in Tokyo)

Please note: The agencies were taken from members of Creative Social AND who they said their key competitors were. If there are any agencies that are conspicious by the absence, do feel free to give them a shout out in the comments below.

Reprenant la campagne TV créée pour Fuel for life, la bannière permet de jouer avec les différentes séquences des 4 films. En scrollant, on assemble à volonté les protagonistes et les univers, recréant ainsi sa propre histoire.

Which translates to "Taking the TV campaign created for Fuel for Life, the banner can play with different sequences of four films. In scroll, will be assembled at the players and universe, recreating their own history."

I would have left the pack shots out of the mix and had that auto play as you can make one mix which is nothing but packs.

Campaign by Fred & Farid of Paris.

With the help of fellow Socials Piero and Tom from Unit9, we’ve created what we think might be the first destination website. At the moment, we have 4 live pages on walls in Mexico and Venice, CA. It took a lot of trips to Mexico finding locations and waiting for TelMex to install broadband. When we need to optimize the site we have to hire a sign painter, and of course there is always the occasional need for other maintenance. You can check out their locations via Google maps. It’s always a fun challenge to take a super low-tech brand and bring it online.

A loft in Buenos Aires’ sky, a sensual couple, some even hotter fragrances, Scorpio takes you to a sulphurous experience through 3 games in which you will have to reveal your power of attraction.

This is the portfolio of Pianofuzz, a brazilian design studio formed by people who share the value of learning and wish of improving, performing projects in a process of dialogue, perception and creation.

Follow the lives of five inspiring Army officers and soldiers. Each has a unique story to tell.

I would be interested to see how many people added a mp3.....

This is a corporate site of 1-10design. This site expresses a company idea by a CG fighting game created by original 3D engine.